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The Studio invites visitors into the world of Prada Beauty with interactive fragrance & makeup opportunities, & personalized consultations.
September 14, 2026
By: Rachel Klemovitch
Zendaya, Prada Beauty Brand Ambassador for Prada Paradoxe, surprised participants by joining a fragrance discovery session at the new Prada Paradoxe Photo Studio.
Zendaya’s attendance was unexpected for guests, who were then able to spend time with her at the ephemeral space in New York.
The Prada Paradoxe Photo Studio invites visitors into the world of Prada Beauty through professional portraits, interactive fragrance and makeup discovery opportunities, and personalized consultations with Prada Beauty experts.
The immersive dimension brings the new Prada Paradoxe Sweet Chemistry fragrance and Wisteria Makeup Collection to life through the brand’s unmistakable lens.
The studio also offers a screening of the Sweet Chemistry campaign starring Zendaya and directed by Academy Award-winning filmmaker Barry Jenkins.
The Prada Paradoxe Photo Studio will open in New York City today, Saturday, September 12, at 11 AM and run through Sunday, September 13, at 7 PM. The destination will move to Los Angeles on Saturday, September 19, through Thursday, September 27.
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